Open Your Own Mattress Store
Explore independent store ownership with FDM product access, training and ongoing support—without franchise fees or royalties.
- Independent ownership
- Product access
- Training and support
An independent business opportunity. Not a franchise.
Requesting a call does not reserve a territory.
Read the FDM story transcript
Hi, I'm Mike Caley, President of Factory Direct Mattress. Do you want to build a business you can be proud of? FDM is offering a unique opportunity for driven individuals like you. We have partnered with the best manufacturers to bring you high quality mattresses at very competitive prices. We also offer a wide range of sleep accessories and furniture to maximize your profits. With over 50 stores nationwide and growing, our proven business model comes with no franchise fees or royalties plus protected territories. We're with you every step of the way, providing you comprehensive training and ongoing support to ensure your success. Join us in becoming America's favorite mattress company and let us help you build your legacy. Click Learn More to get started.
See if FDM fits your plans.
Tell us where you’d like to open or grow your store. Still researching? You’re welcome to inquire.
Let’s talk about your mattress store.
Tell us about your plans. No obligation to join.
Your FDM distributor inquiry has been received. Our team will review your inquiry and contact you about the next step.
No appointment has been booked.
Independent ownership.
A clear understanding of both sides.
Explore the support available through FDM and the responsibilities of running your own local business.
What FDM brings
- 50% off floor models, with help planning your showroom and opening order
- Weekly shipping to replenish products as you sell them
- Two to three days of training, supported by a 153-page manual
- Online, Kansas City or on-site training options, plus ongoing mentoring
- A protected territory agreement, defined for your market case by case
FDM currently provides training and ongoing support at its expense. If you train in Kansas City, FDM covers the hotel; you cover your other travel expenses.
What you’ll manage
- Your startup and operating budget
- Suitable premises and day-to-day store operations
- Inventory, customer service and any employees
- Local marketing and ongoing business expenses
No franchise fees or royalties does not mean there are no costs to operate your business.
Hear from an FDM distributor.
Charlie Hayes, owner of Factory Direct Mattress in Norman, shares why he chose FDM and his experience with training and ongoing support.
Discuss Your Store PlansRead the distributor testimonial transcript
Hi, my name is Charlie Hayes, owner of the Factory Direct Mattress store in Norman. Reason I chose Factory Direct after working 30 some years in retail is I wanted to be my own boss. This afforded me that option, the low startup cost, and then just working with great people. So throughout the whole process, the leadership team at Factory Direct was with me every step of the way through selection and selling and training. So I couldn't be happier with that. Also the ongoing support that you get, they have searched out through manufacturers and suppliers good quality product at reasonable prices to pass on to our customers and I couldn't be happier. So look no further, choose Factory Direct, you can't go wrong, thank you.
A conversation first.
A decision when you’re ready.
Share your contact details, proposed market and store plans.
Candace aims to contact you the same day and, once connected, arranges a call with Mike.
Allow about 15–30 minutes to discuss the business, your market and your questions.
Mike sends three emails explaining the opportunity. If you’re interested, arrange a follow-up conversation and review the next steps.
Starting a mattress business can be hard. FDM gives independent owners a clearer path.
Choosing products, understanding margins, planning a showroom and learning how to sell sleep can stop a strong business idea before it begins. Factory Direct Mattress brings together products, manufacturing relationships, training and practical support to help qualified operators move forward.
Request a Discovery CallAlready operate a retail store?
Explore adding mattresses to a furniture or other retail business, or adding FDM products to an existing mattress store. Use the same form and select the option that describes your plans.
About the FDM mattress-store opportunity
Is Factory Direct Mattress a franchise?
No. The FDM Distributor Program is an independent mattress-store business opportunity, not a franchise. FDM distributors retain control of their locally owned businesses.
Are there franchise fees or ongoing royalties?
No. The FDM distributor model does not charge franchise fees or ongoing royalties.
Do I need previous mattress-industry experience?
No. Previous mattress experience is not required. Operational training is provided to approved distributors.
Can I add mattresses to an existing retail store?
Yes. The opportunity is available to qualified existing furniture stores, mattress retailers and other retail businesses, as well as entrepreneurs considering a new mattress showroom.
What is the first step?
Send your inquiry using the form above. Candace aims to reach out the same day and, once you connect, arranges a 15–30 minute discovery call with Mike. Submitting the form does not book an appointment.
Does submitting an inquiry guarantee acceptance or territory availability?
No. Every inquiry is reviewed, and submitting the form does not guarantee acceptance or territory availability.
Can I use a warehouse or flex space?
Yes, a warehouse or flex space used for retail can help keep costs down. FDM suggests 1,500–2,500 square feet and recommends heating and air conditioning. The program emphasizes customers trying mattresses in person; Mike discourages an online-only model because of returns and comfort exchanges.
What training and opening help are included?
FDM provides two to three days of training with a 153-page manual, online, in Kansas City or at your new location. Inside representatives help plan your floor layout and opening order. Training and ongoing mentoring are currently provided at FDM’s expense. For Kansas City training, FDM covers the hotel while you cover other travel expenses.
How does territory protection work?
New dealers are offered a protected territory agreement at no cost. Boundaries are reviewed case by case using the city, ZIP codes or county. The agreement defines the territory; an inquiry alone does not reserve it.
Do I need to hold a large inventory?
Weekly shipping is available so dealers can replenish products as they sell. FDM’s inside representatives help plan an opening order that fits your budget.
Let’s discuss your market.
Explore the opportunity, ask your questions and understand what comes next.
Request a Discovery CallNo obligation to join. Territory availability is subject to review.